Sports World
Corporate Website - National Gym Chain
About this project
Complete frontend implementation of Sports World's corporate website — one of Mexico's largest gym chains with 59 locations across 10+ states. Built at XD Networks agency in 2018, the project required pixel-perfect CSS implementation of a high-impact visual design featuring full-bleed photography, bold typography, and data-driven sections. All text elements in the design were implemented as real HTML text (not images), a critical technical decision for SEO and accessibility.
Key Features
- Pixel-perfect implementation of complex editorial layouts with full-bleed photography
- Gym locator feature allowing users to browse and select from 59 locations nationwide
- Online membership inquiry form with dropdown listing all 59 clubs across 10+ states
- All design text rendered as real HTML (not images) — critical for SEO and accessibility
- Responsive implementation across desktop, tablet, and mobile
- High-impact visual sections with data display (CAC metrics, annual report styling)
- Cross-browser compatibility across all major browsers
- Agency workflow: collaboration with designers, PMs, and client stakeholders at XD Networks
Screenshots
Project Overview
Sports World operates 59 gym locations across 10+ Mexican states, making it one of the country's most recognized fitness brands. The corporate site needed to reflect that scale — editorial-quality visuals, a nationwide club locator, and a membership acquisition funnel — all built to pixel-perfect fidelity from agency design files.
A key technical decision throughout the project: every text element visible in the designs was implemented as real HTML text rather than images. This was critical for SEO indexability and accessibility, and required precise CSS work to match the typographic complexity of the original designs.
Technical Implementation
The gym locator and membership form required handling 59 locations across multiple states — Ciudad de México, Estado de México, Nuevo León, Querétaro, Jalisco, Puebla, Sonora, Veracruz, Yucatán, and more — organized and functional across all device sizes.
The design featured full-bleed photography, large kinetic typography, and data-driven sections including CAC growth metrics and annual report styling. Replicating this in CSS while maintaining responsiveness and cross-browser consistency was the core technical challenge of the project.
Results & Delivery
- Live site serving one of Mexico's most recognized gym brands (59 locations, 10+ states)
- Complete membership acquisition funnel implemented and functional
- Zero regressions on pixel-perfect design fidelity across all sections
- Real HTML text throughout — no image-based text, fully indexable and accessible
- Delivered within agency timeline with full stakeholder approval
Project Details
- Year
- 2018
- Role
- Frontend Developer
- Technologies
- HTML5, CSS3, JavaScript, Responsive Design, jQuery